The Corporate Image
To stay competitive in today's automotive retail market, dealers are not only faced with the challenge of having a great vehicle to sell but also to have a dealership that reflects excitement of a new car. To bring a dramatic effect and to share a common brand image, auto manufacturers developed dealership image programs for new and existing facilities. A Ford Lincoln dealership, located Owosso, MI, hired H2A to implement the new Ford Lincoln corporate image program to their existing facility. The project involves improvements, renovations, and additions to the existing 25,000 square foot facility.
*Update* - The project, now completed, shows a dramatic change from the existing dealership.
The improvements will provide enhanced sales area, customer write-up, waiting lounge, barrier-free restrooms, and new vehicle delivery area. The exterior will feature a Ford Lincoln Dealership make-over matching the new corporate branding guidelines. This new, elegant, and sleek exterior is not only beautiful but cost effective. The key is reuse rather than replace. Here, reducing the impact on the owner’s budget also reduces the impact on the land fill and minimizes disruption, allowing the dealership to effectively service their customers throughout the construction.